Hi there, we are so glad you are here!

We are Tomorrow's Wheels, a platform that aims to educate individuals and institutions on social and environmental sustainability in motorsport and drive change in the sector. We believe that education, awareness building and collaboration are key steps to create change. Therefore, our work starts from the foundation, by raising awareness of under-looked issues, collaborating with experts in the industry, sharing innovation and discussing sustainable solutions.

For our planet. For our future. For all of us.

Hi there, we are so glad you are here!

We are Tomorrow's Wheels, a platform that aims to educate individuals and institutions on social and environmental sustainability in motorsport and drive change in the sector. We believe that education, awareness building, and collaboration are key steps to create change. Therefore, our work starts from the foundation, by raising awareness of under-looked issues, collaborating with experts in the industry, sharing innovation and discussing sustainable solutions.

To drive positive change in motorsport and transform it into a more sustainable and inclusive industry

Our Mission

Our Vision

To become the largest educational platform service on social and environmental sustainability in motorsport

Our Vision

To become the largest educational platform service on social and environmental sustainability in motorsport

Our Values

We are a women-led platform that stands for sustainable practices, equal opportunities, and celebrates diversity in the workplace

Our Values

We are a women-led platform that stands for sustainable practices, equal opportunities, and celebrates diversity in the workplace

Our story

The idea to create Tomorrow's Wheels started when our Founder learned about the environmental impact that the motorsport industry has. As a little girl, she dreamed of one day becoming a Formula 1 racing driver. Finding out that a regular season of the sport she loved was responsible for emitting an estimated of 256,551 tonnes of CO2e into the environment - the equivalent of 929,728,315 kilometers driven by an average gasoline-powered passenger vehicle - was enough to spark a fire.

She dedicated time to study the environmental impact and solutions being developed in the motorsport industry, and realized that there was much more happening than the mainstream media was showing. Encouraged by her family and friends, she decided to create Tomorrow's Wheels. The words in our logo represent movement toward our goal and the wheels - which are also two moons - represent our dream to drive change within the world of motorsport which we love.

Meet the Team

This is the team working to power the engines and keep the Tomorrow's Wheels rolling.

Founder & Writer

Ester Fonseca-Patriarco

Ester has 9+ years of experience in the education, communication and sustainability sectors across Brazil, Indonesia and the United States. She is a purpose-driven environmentalist and an advocate for diversity in sports. She is also a lifelong motorsport fan.

"I started Tomorrow's Wheels because I believe that motorsports can be more sustainable and inclusive."

Communications Manager

Caitlin Baron

Caitlin is an enthusiastic and aspiring marketer with a passion for motorsports. As the world we live in is constantly evolving, Caitlin is driven by advocating for environmental and social change which is why she has joined Tomorrow's Wheels.

She believes it is very important to celebrate the positive strides already being made within motorsport as well as looking to the future.

Researcher & Writer

Keithy Coutinho

Keithy is a huge fan of motorsports and believes that sustainability and technology should go hand in hand. She talks about Formula E in her personal blog "Uma Amante de Fórmula E," which means "A Formula E Fanatic" in her native language, Portuguese.

She is a creative and driven individual, and writes for multiple motorsport platforms. At Tomorrow's Wheels, she writes about innovation and sustainability in Formula E.

Writer

Ana Júlia Pirozzi

Ana Júlia is passionate about motorsport and an experienced marketeer. She is an undergrad International Relations student and creates content about Formula 1 and Stock Car Pro Series on her socials, such as Instagram and Tiktok.

She believes that women in motorsport must unite for change so that we can close the gender gap in all spheres of motorsport.

Writer

Marina Candido

Marina is a journalist, social media, and TikTok motorsport content creator. She is passionate about F1 and Stock Car Pro Series. She also creates and edits content for The Pit Stop Talk, a page that gives visibility to women and Brazilian motorsport feeder series.

She is a sustainability enthusiast. Marina volunteers for the Stock Car Pro Series' Ipiranga Racing team in a project that empowers young professionals who aspire to work in communication.